VISUAL IDENTITY
Visual identity and clear guidelines is key in defining consumers experience with your brand. It is what everyone thinks about when thinking of your business.
JO LOVES BRAND GUIDELINES
As a starting point working closely with Jo Malone CBE to understand her vision for the brand to develop clear brand guidelines. Reviewing positioning within the market and key objectives lead onto breaking down key areas and asset required to build the business into a global brand on and off line.
Designing and developing:
Art directing library of key imagery of products
Art directing and producing portrait imagery of Jo Malone CBE.
Logo adaptations
Packaging templates
EDM templates
Marketing collateral
Social content framework
Store design and pop up shops
Fabrication and material sample boards
In-store standards and guidelines
JO BY JO LOVES - 25 YEARS IN THE INDUSTRY.
Marking 25 years in the industry, Jo Malone CBE launched Jo by Jo Loves. A fragrance for herself. This fresh and full-bodied fragrance encapsulates sparkling notes of Grapefruit, Bitter Orange, Lime and Spearmint sitting on a bed of powerful Guaiac Wood, Cedarwood and Vetiver with a lingering ribbon of Hedione and Black Pepper.
Was the ultimate campaign working from resource to execution to ensure Vegan & Cruelty Free. Designing the packaging. Layering of reds on red’s being Jo’s ultimate colour. Different shades representing her memories and what makes her, her.
The red dot is her signature sign off, but the dot was cut out from the label to signify that the fragrance was her was her ultimate sign off. From the packaging design to designing all elements and creative assets for the 360 degree launch.
Jo Loves Fragrance Graffiti.
Launch of Jo Loves Fragrance Graffiti. Concept, Graffiti your body with fragrance – express yourself through scent, in an assortment of fragrances. Objective was to elevate the format, sophistication of body spray being the perfect on the go product.
From working with Jo on her vision for the campaign from art directing shoots for editorial and features to designing creative elements across omni channel on and off line.