STRATEGIC APPROACH -
STRATEGIC APPROACH -
Strategic process shifts depending on the scale and KPI’s of the project. The scope can be a new product launch campaign or an overall brand refinement or relaunch.
CREATIVE DIRECTION
BRAND DEVELOPMENT + POSITIONING
GO-TO-MARKET + CAMPAIGN STRATEGY
CONTENT STRATEGY + PRODUCTION
VISUAL STRATEGY + DESIGN
EXPERIENTIAL + RETAIL DIRECTION
CREATOR+ INFLUENCER STRATEGY
MAKE IT
STAND OUT
UNCOVER & ANALYSE
Deep dive into all aspects of the brand, learn from legacy success and shortcomings to inform creative and activation plan, team building.
STREAMLINE
Build consistency through copywriting with brand messaging and product USPs. Create additional brand codes to continue to amplify.
CONCEPT
Ideate creative that ladders up to a centralised concept and determine how it can come to life through content, paid media, community and experiential.
CREATE
Produce campaign or assets for an omnichannel consumer experience with production consideration.
PLAN & ACTIVATE
Follow a tease/launch/sustain cadence ensuring enough content for all brand, community, partner and paid platforms.
VALIDATE & ITERATE
Determine success based on KPIs in the first step and determine how to iterate on the next campaign or launch.
