I. Foundation: Research & Strategy

• Deep Dive into Your Target Audience:

• Global Segmentation: Broken down and then further segment within those regions based abating toolkits to key market needs. 

• Identify Key Concerns: Addressing the most common skincare issues in each segment. 

• Competitor Analysis: Uncovering the gap of sustainable beauty.  

Key Performance Indicators (KPIs)

• Website traffic and engagement - Complete creative and consumer journey overhaul. Increasing by 80% at launch. 

• Social media engagement strategy increasing targets

• Brand mentions and sentiment analysis +70%

• Customer reviews and ratings increased +92%

• Media coverage in key selected publications globally. Key publications: Elle, Grazia, Hello and Vogue.

II. Creative Execution: Content & Channels

• A. Visual Storytelling:

• Diverse Casting: Featuring models and influencers representing a wide range of skin tones, ethnicities, ages, and body types. Ensure authentic representation.

• Real People, Real Stories: Showcasing testimonials and stories from real customers with different skin types and concerns. This builds trust and relatability.

• "Before & After" : Using before & after photos, to show authentic results. 

• Content Pillars:

• Educational Content:

• Develop education page on website : Explaining different skin types, common concerns, and how your products can help. Providing tips and advice for skincare routines working with affiliated brand dermatologists. 

• Infographics: Creating to explain complex topics like ingredients and skin science.

• Skin Type Quizzes: Developing and engaging users and help them identify their skin type.

• Product-Focused Content:

• Product Demos: Showing how to use your products on different skin types.

• Ingredient Spotlights: Highlighting the benefits of key ingredients and explain why they are effective for specific skin concerns.

• Product Reviews: Encouraged customers to leave reviews and ratings.