APPROACH 

Fragrance & Personality Mapping:

This is the core of your strategy. Carefully considering the personality of each fragrance and how it aligns with talent. 

• Fragrance Profiles: For each fragrance, defined

• Scent Notes: Detailed description of the top, middle, and base notes and association with the talents personality.

• Personality Association: Underlining the emotion the fragrance evoked. The Confident Bold One" - bold, assertive, empowering

• The Romantic floral One" - delicate, sensual, dreamy; 

• Talent Matching: Identifying influencers whose personal brand and content align with the personality of each fragrance. Considering: 

• Authenticity: Do they genuinely embody the personality traits associated with the fragrance. 

• Relevance: Is their audience relevant. 

• Engagement: Ensuring they have a highly engaged audience. 

• Aesthetics: Ensuring their visual style align with your brand's aesthetic